Compared to other mid-size sedans, the Kia Optima continues to stand out for several reasons. Showcasing Kia's more Euro-influenced design direction, the Optima has styling that's more exciting than that of other mid-size sedans, especially from the outside. And that design works out to be quite roomy on the inside. It's also one of the most fuel-efficient mid-size sedans, and it offers quite sporty performance considering its mileage numbers. The turbocharged engine in the SX in particular provides the power and acceleration of a V6 but the gas mileage of a four. The Optima is also a very strong value, with a few more features at each trim level than what's found in most comparable models.
Kia's strong 10-year warranty on powertrain components remains another strong selling point.