The Giulia starts at just under $38,000 and should compete with other entry level luxury sedans and sport sedans such as the Mercedes-Benz C-Class, the BMW 3-Series and the Audi A4. The High performance Quadrifoglio version of the Giulia likewise does battle with the BMW M3 and the Mercedes AMG C63 and is priced accordingly, starting around $73,000. The Giulia has several advantages over its rivals however. The Giulia's styling seems far more emotional and raw that anything seen from the relatively staid German competition. Alfa Romeo, via its corporate connections, also has access to Ferrari and their knowledge of how to build exceptional performance cars.